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Research papers

Using an international group

This paper discusses the various approaches that can be used when conducting international research with particular reference to the benefits of working with a Multinational Research Company or Group. The approaches that a company can adopt when...

Catalogue: Seminar 1976: International Market Research
Author: Ian Jarvis
Company: Burke, Inc.
April 1, 1976
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Citation

Jarvis, I. (1976a, April 01). Using an international group. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/using-an-international-group